Acceptability of Drinking Water - Willingness to Pay
ISBN: 1 84057 486 0
This project was commissioned as part of an industry-wide comprehensive research programme, to undertake a large quantitative study using Stated Preference (SP) techniques to derive customers' willingness to pay for improvements in aesthetic aspects of their drinking water. The willingness to pay values were fed into a cost-benefit analysis (CBA) framework developed as part of this study in order to substantiate and support pricing plans to finance possible improvement initiatives nationally. Individual companies now have the opportunity to take this generic model and develop it into their own company-specific CBA framework.
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